UX Research for Healthier Oceans

Fish
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Image by Francesco Ungaro

DISCOVER

A CLIENT WITH A NOBLE CAUSE

Big Wave
  • Our client was a non-profit organization with the goal of spreading awareness about climate change and contributing to environmental rejuvenation through coral-reef regeneration.

Coral
Seashell
Seashell
Seashell
Seaweed Strand
Seaweed Strand
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Image by Sebastian Pena Lambarri

OBSERVE

Seaweed Strand
Seaweed Strand
Seaweed Strand
Seaweed Strand
Rock
Seaweed Strand
Starfish

A SEA OF CHALLENGE

  • There was also a dissonance between the target consumers and the belief that they were capable of making a difference by supporting this project.

  • THE MAIN ISSUE our client encountered in their work was reaching wider audiences and transforming them into full-time supporters of their project. Despite our client’s exposure, the average person just didn’t seem to be aware of the issue the project was trying to solve and educate about.

Seashell

THE LANGUAGE 

  • used on the website should be less technical and closer to the average person while being saturated with an emotional message that transmits the importance of the cause

THE PRODUCTS

  • the products on the website’s store should be more practical and financially attainable

THE FOCUS

  • the main focus of the website should be telling the story about coral reefs, their role in biodiversity, and climate change

THE DATA

  • the website should contain visual infographics presenting the amount of money already donated, how much more money is needed to reach goals, and where the money is being invested

THE INTERACTIVITY

  • the adopt-a-coral and adopt-a-reef programs should be more engaging and interactive for the consumers; for example the ability to monitor their growth rate, ability to name the corals, ability to choose between types of corals

  • the organization should include local communities in their workshops, events, and educational efforts

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Image by Virginia Tudorancea

SOLUTIONS

SOLUTIONS FOR CALMER WATERS

Seashell
Tree
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Seashell
Blue Fish
Blue Fish
Blue Fish
Seaweed Strand
Seashell
Seaweed Strand
Octopus
Fish
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Sea Floor
Tree_edited.png
Blue Fish
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AEnB2UqcQKstsTyJH-ZxiiBvMFAmlbsQAbuBPeHU
Tree_edited_edited.png
Seaweed Strand
Starfish
Seashell
AEnB2UqcQKstsTyJH-ZxiiBvMFAmlbsQAbuBPeHU
Seashell
Seaweed Strand
Seaweed Strand
Seaweed Strand
Blue Fish
Blue Fish
Blue Fish

*To access full case study containing more information, download it below