The Role of Technology and Culture in UX Research
Humanity in translation
What do we deliver?
Fieldwork research that observes everyday life and provides the most effective answers
Structured conversation with users guarantees answers that produce a deeper understanding of their needs
Observation of groups of users always opens up new perspectives
Statistical research that validates qualitative data
Simulating theoretical hypotheses in real life that leads to new discoveries
Processing gathered data to provide data-driven solutions for a better future
What makes us different ?
Our anthropological background expanded our social consciousness and equipped us with knowledge of the social fabric. As a result, we easily find a realistic and attainable approach to incorporate your products responsibly and effectively into the user's everyday life, ensuring that your product increases customer satisfaction
We don't produce unilateral or partial solutions. Depending on the task ahead of us, we construct individualistic methodology packages that fully adapt to our clients' needs and goals
Our holistic methodology integrates quantitative and qualitative research, providing results based on numbers, as well as genuine users