The Role of Technology and Culture in UX Research
Technology and culture have been crucial parts of human development since the beginning of our species. So why do we separate the two?
top of page
Humanity in translation
What do we deliver?
Ethnography
Fieldwork research that observes everyday life and provides the most effective answers
Interview
Structured conversation with users guarantees answers that produce a deeper understanding of their needs
Focus groups
Observation of groups of users always opens up new perspectives
Quantitative research
Statistical research that validates qualitative data
Data testing
Simulating theoretical hypotheses in real life that leads to new discoveries
Data analysis
Processing gathered data to provide data-driven solutions for a better future
What makes us different ?
UNIQUE PERSPECTIVE
Our anthropological background expanded our social consciousness and equipped us with knowledge of the social fabric. As a result, we easily find a realistic and attainable approach to incorporate your products responsibly and effectively into the user's everyday life, ensuring that your product increases customer satisfaction
CUSTOM SOLUTIONS
We don't produce unilateral or partial solutions. Depending on the task ahead of us, we construct individualistic methodology packages that fully adapt to our clients' needs and goals
RIGHT METHODS
Our holistic methodology integrates quantitative and qualitative research, providing results based on numbers, as well as genuine users
How this benefits you?
Improved
product
You will create a customer-centric product that follows current social trends
Happier
users
Users will incorporate your product into their daily routine with ease
Business
growth
Your business will attract more new customers
Responsible product distribution
You will make more efficient and time saving products
Catch up on the latest articles...
bottom of page